Dr. Meera Al Marri profile picture

Associate Professor

Dr. Meera Al Marri

Deanship of Research & Doctoral Studies Faculty

School of Business & Quality Management

Academic Biography

  • Quality Management
  • Artificial Intelligence in Education
  • Smart Learning
  • Project Management
  • Sustainability
  • Ph.D. in Project Management – The British University in Dubai – UAE – 2017
  • Master's in Project Management – The British University in Dubai – UAE – 2011
  • Bachelor's in Finance – Zayed University – UAE – 2010

Dr. Meera Al-Marri has over 6 years of academic experience specializing in Project Management. Before joining HBMSU, she served as Consultant and Acting Programme Manager at the Dubai Carbon Centre of Excellence (DCCE) for the Carbon Ambassadors Programme, in collaboration with Dubai Electricity and Water Authority (DEWA), and aligned with the United Nations Development Programme (UNDP).

Recent Publications

An overview of academic publications documenting research focus, methodological depth, and scholarly engagement.

  1. Al-Marri, M., Mehanna, R. A., & Elkhatib, M. (2025). Wireless innovation in smart cities: a Dubai perspective. Journal for International Business and Entrepreneurship Development, 17(2), 197-213.
  2. Anwar, S. A., Sohail, M. S., Ankit, A., & Al-Marri, M. (2024). Determinants of learner-centric brand equity for online universities in Gulf countries. Journal of Marketing for Higher Education, 34(1), 301-320.
  3. Anwar, S. A., Sohail, M. S., Ankit, A., & Marri, M. A. (2024). Niche strategy gone astray: Air Arabia bets on service quality. International Journal of Sustainable Aviation, 10(3), 253-270.
  4. Al-Marri, M., Al-Rousan, S., Sbia, R., & Anwar, S. A. (2023). STRATEGIC FACTORS IN SMART CITY DEVELOPMENT: SURVEY EVIDENCE FROM PRIVATE SECTOR OF UNITED ARAB EMIRATES. Theoretical & Empirical Researches in Urban Management, 18(4).
  5. El Khatib, M., Zitar, R. A., Alnaqbi, A., Alnaqbi, A., Alsuwaidi, H., Al Marri, M., & Ankit, A. (2023). Implementing IOT in effective project management. International Journal for Computers & Their Applications, 30(2).
  6. Mohamed Buallay, A., Al Marri, M., Nasrallah, N., Hamdan, A., Barone, E., & Zureigat, Q. (2023). Sustainability reporting in banking and financial services sector: a regional analysis. Journal of Sustainable Finance & Investment, 13(1), 776-801.
  7. Buallay, A., & Al Marri, M. (2022). Sustainability disclosure and its impact on telecommunication and information technology sectors' performance: worldwide evidence. International Journal of Emergency Services, 11(3), 379-395.
  8. Al-Marri, M., & Pinnington, A. H. (2022). Managing sustainability projects for social impact from a corporate social responsibility perspective. Sustainability, 14(11), 6418.
  9. Anwar, S. A., Sohail, M. S., & Al-Marri, M. (2020). Quality assurance dimensions for e-learning institutions in Gulf countries. Quality Assurance in Education, 28(4), 205-217.
  10. Al‐Marri, M., Pinnington, A. H., Karatas‐Ozkan, M., & Nicolopoulou, K. (2019). The management of corporate social responsibility through projects: A more economically developed country perspective. Business Strategy & Development, 2(4), 358-371.