Dr. Rachid Jabbouri profile picture

Assistant Professor

Dr. Rachid Jabbouri

Dr. Rachid Jabbouri is an Assistant Professor at HBMSU, specializing in strategic innovation, AI adoption, and digital transformation in organizational and entrepreneurial contexts. With a strong record of publications in top-tier journals and hands-on consulting experience with European Commission–funded innovation projects, his work advances knowledge and practice at the intersection of innovation, technology management, and entrepreneurship.

School of Business & Quality Management

Academic Biography

  • Innovation
  • Strategy
  • AI Adoption
  • Entrepreneurship
  • Ph.D. in Management – Rennes School of Business – France – 2019
  • Master's in International Business – Grenoble École de Management – France – 2012
  • Bachelor of Arts in Business Administration – Al Akhawayn University in Ifrane – Morocco – 2010

Dr. Rachid Jabbouri holds a PhD in Management with a specialisation in strategic innovation, and he brings extensive experience as a consultant and advisor for innovation clusters and projects funded by the European Commission. His research is positioned at the intersection of innovation and technology management, with a specific focus on artificial intelligence and digital transformation in organisational and entrepreneurial contexts. He has published in top-tier academic journals including the British Journal of Management, Industrial Marketing Management, Technological Forecasting and Social Change, Information Technology & People, and the International Journal of Entrepreneurial Behaviour & Research. In his current academic and advisory roles in the UAE, he contributes to advancing knowledge and practice in AI-driven innovation ecosystems.

Recent Publications

An overview of academic publications documenting research focus, methodological depth, and scholarly engagement.

  1. Jabbouri, R., Whittle, A., Schneckenber, D., & Truong, Y. (2025). Narrative Switching in Entrepreneurial Failure Accounts: Unravelling Discourse Dynamics and Variability. British Journal of Management.
  2. Jabbouri, R., Issa, H., Dakroub, R., & Ankit, A. (2024). Unlocking immersive education: the emergence of the meta-governance framework. Information Technology & People, ahead-of-print(ahead-of-print). doi:10.1108/ITP-10-2023-1070.
  3. Jabbouri, R., Truong, Y., Schneckenberg, D., & Palmer, M. (2019). Institutional means-ends decoupling work in industrial R&D project implementation. Industrial Marketing Management, 80, 296–311. doi:10.1016/j.indmarman.2019.01.012.
  4. Issa, H., Jabbouri, R., & Palmer, M. (2022). An artificial intelligence (AI)-readiness and adoption framework for AgriTech firms. Technological Forecasting and Social Change, 182, 121874. doi:10.1016/j.techfore.2022.121874.
  5. Truong, Y., Schneckenberg, D., Battisti, M., & Jabbouri, R. (2023). Guest editorial: Artificial intelligence as an enabler for entrepreneurs: an integrative perspective and future research directions. International Journal of Entrepreneurial Behavior & Research, 29(4), 801–815. doi:10.1108/IJEBR-04-2023-033.
  6. Jabbouri, R., Truong, Y., & Issa, H. (2024). The impact of local entrepreneurial initiatives on women entrepreneur empowerment: the case of cooperative social ventures in Morocco. International Journal of Entrepreneurial Behavior & Research, 30(7), 1838–1866. doi:10.1108/IJEBR-04-2023-0427.
  7. Issa, H., Jabbouri, R., & Mehanna, R. A. (2023). AI micro-decisions in FinTechs: a mixed method research design. Management Decision, 61(11), 3316–3342. doi:10.1108/MD-10-2022-1336.