Dr. Andrew Bratton profile picture

Assistant Professor

Dr. Andrew Bratton

With over 13 years of experience in academia and industry, I have contributed as a researcher and lecturer in business schools across the UK, Singapore and the United Arab Emirates. My expertise includes designing and delivering postgraduate and undergraduate degrees in business management for international and mature learners.

School of Business & Quality Management

Academic Biography

  • Sustainable human resource management
  • Employee voice and engagement
  • Responsible and sustainable leadership
  • Artificial intelligence and the future of work
  • Digital transformation and workforce development
  • Ph.D. in Human Resource Management – University of Strathclyde – United Kingdom – 2017
  • Dissertation: Creating Sustainable Workplaces Together: Employee Relations Practice and Environmental Management
  • M.Sc. in Management – University of Edinburgh – United Kingdom – 2009
  • B.A. in Sociology (Double Minor: Management and Political Studies) – Thompson Rivers University – Canada – 2007

Dr. Andrew Bratton is a practice-focused academic specializing in human resource management, sustainability, and workforce transformation. He combines extensive higher education leadership experience with a background in organizational change and technology consulting. Before joining HBMSU, he served as Associate Professor of Human Resource Management at Edinburgh Napier University Business School, where he directed Scotland's largest employer-sponsored business management program and a global online MBA. Earlier in his career, he worked in the technology consulting sector with a Microsoft Dynamics 365 partner, supporting business transformation initiatives. His work bridges academia and practice, focusing on sustainable HRM, leadership, employee engagement, and the ethical adoption of AI in organizations. Dr. Bratton collaborates with global partners and professional networks, including the European Organisation Design Forum (EODF), to advance responsible leadership and sustainable workforce transformation.

Recent Publications

An overview of academic publications documenting research focus, methodological depth, and scholarly engagement.

  1. Bratton, A., Renwick, D. W., Paillé, P., Matthews, B., Leidner, S., Karamali, E., & Holland, P. (2025). Guest editorial: Sustainable human resource management and organizational performance: New definitions, navigating tensions, and global insights. Journal of Organizational Effectiveness: People and Performance, 12(1), 1–13.
  2. Smith, S., Taylor-Smith, E., Bratton, A., & Dutton, M. (2025). Understanding work and study demands of degree apprentices using conservation of resources theory. Empirical Research in Vocational Education and Training, 17(1), 1–16.
  3. Bratton, A. (2024). AI and organizational sustainability in the face of the climate crisis. In J. Bratton & L. Steele (Eds.), Artificial intelligence and work. SAGE Publications.
  4. O’Neil, J., Heidl, B., Bratton, A., Vossler, A., & Moller, N. (2023). The emotional labour of teleworkers conducting online counselling during COVID-19. New Technology, Work and Employment, 39(2), 238–258.
  5. Bratton, A., & Paulet, R. (2022). Sustainable human resource management and organizational sustainability. In P. Holland, T. Bartram, T. Garavan, & K. Grant (Eds.), The Emerald handbook of work, workplaces and disruptive issues in HRM. Emerald Publishing.